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Tide sells a 1.17 gallon jug of liquid detergent with bold lettering on the front saying "96 Loads." Yeah, right. Try reading the microfont print on the back and see what it really says...

They claim you'll get 96 loads if you fill the attached measuring cup to the "1 line" and that will be a Medium load. But if you do a full load, like most folks do, you have to fill it to the "5 line." Turns out as I did the measuring and math if you fill the cup to the "1" line that is about 2 ounces of detergent. 1.17 gallons equals 149.758 ounces. Divide that number by 2 ounces and you get...

74.879 loads. Not 96 as advertised... that's 21.12 loads short. Even worse, divide 149.758 by 4 ounces for a full load (when filled to the "5" line in the supplied measuring cup) and you only get 37.4395 loads.

That turns out to be about 58.56 loads shy of the 96 advertised on the front of the jug. When I complained to Tide about this, they had a totally different set of measurements supporting their 96 loads. However, they failed to comment on most people doing full loads, not medium loads. LOL!

Totally misleading to the consumer. I fired off an inquiry to the Federal Trade Commission about Tide's style of advertising. Wonder if I'll ever hear anything back from them? So...

buyer beware! You don't always get what you think you are paying for.

I bet all the other detergent companies do the same thing. Monkey see, Monkey do.

Product or Service Mentioned: Tide Laundry Detergent.

Reason of review: I have already complained in writing to Tide about this issue.

Preferred solution: Better consumer information printed is much larger font advising what the the buyer is really getting. Not some fluffed up numbers as Tide advertises on front and microfont info on the back as to what you really are buying..

I liked: Product actually works quite well.

I didn't like: Misleading labels.

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Seymour, Connecticut, United States #1203629

Tide is a good product but the price is very high and as you can see, their load statements are misleading so the price is even higher than expected (per load).

I've been using equivalent store brand with a lot of success. Either Costco Kirkland Signature Brand or Sam's Club Members Mark brand clean as good or better than Tide and are 30% less costly.

Check out Consumers reports for independent verification.

Don't get made and complaint to the folks who make Tide won't change anything. Just use another brand that is better and cheaper.

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